Basics

Based on Robin Williams' book //The Non-designer's Design Book// we will work with the four main design principles:

= **contrast...................repetition.....................alignment.....................proximity** =


 * Contrast describes the tension in a design. Whether it be contrast of size, large to small, or color, warm to cool, or bright to dull, contrast is necessary to enliven the design.**


 * Repetition is necessary to help organize and guide the viewer or to communicate the message.**


 * Alignment guides the placement of images or text. Items cannot be scattered about or the communication remains unclear.**


 * Proximity focuses the intended message by careful placement of information (whether images or text).**


 * The following lesson is from Ohio University College of Business and has illustrations.**



This is a quick summary which is posted on the Graphic Design Blog under assignments.

This website shows more examples. Design Principles

Here it is again and you can watch it. Basics on youtube

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